A message from Anton Nrecaj
Founder and Managing Director of Panejo GmbHDear Sir or Madam,
if your company is like many technology companies, you may recognize one or more of these situations:
- Your sales team or management sees a concrete market opportunity, but internal development capacity is unavailable.
- You need a special technical assembly, a custom module or a test bench that is not part of your core product.
- Your company has market and process expertise, but not all the specialist knowledge required for mechanics, simulation, prototyping and validation.
- A product idea remains untouched for months because internal developers are occupied with more important series or customer projects.
- Building an additional specialist team is not worthwhile for a single development project.
- You commission design, simulation, manufacturing and testing from different partners and have to coordinate every interface yourself.
- You have already received drawings, calculations or individual components, but still do not have a functioning overall solution.
- You want to develop a pre-series or functional prototype before fully transferring the product into your internal organization.
You are not alone.
Many technology companies have excellent market and industry knowledge.
They know exactly which problem their customers face.
Yet promising product ideas are not implemented because the required technical expertise, infrastructure or internal capacity is not available at the right time.
Why building every capability internally is often not the fastest route to a new product …
Many companies believe they must build every required technical capability themselves before a new product can be developed.
They therefore begin by:
- recruiting additional employees,
- purchasing new software,
- acquiring expensive measurement equipment,
- defining internal responsibilities,
- commissioning several specialized service providers individually,
- or waiting for capacity to become available in the existing development department.
Valuable time passes as a result.
The product idea remains on hold even though market demand already exists.
At the same time, the internal development team is burdened with tasks that are not necessarily part of the company’s core expertise.
The real problem is not that your company fundamentally lacks expertise.
The real problem is that the missing expertise is supposed to be built permanently in-house even though it may only be required for one specific product or development project.
A company does not need to possess every technical capability itself.
Above all, it needs to:
- understand its market,
- know the customer problem,
- define the requirements clearly,
- protect its own core expertise,
- and select a development partner who can reliably implement the missing technical solution.
Especially for customer-specific products, custom modules, test benches and pre-series solutions, it is often more economical to have the development carried out externally at first.
After successful validation, the solution can be documented and transferred into the company’s own organization.
The truth is: You do not have to develop everything yourself to offer a successful technical product under your own name.
Many successful industrial products are not created exclusively within a single company.
What matters is not who produces every individual calculation, drawing or component.
What matters is:
- that the market requirement is understood correctly,
- that someone assumes overall technical responsibility,
- that the relevant disciplines are connected,
- that the solution is validated in practice,
- and that the customer can subsequently take over and continue the result.
Your company can focus on its core expertise, its customers and its market.
Panejo develops the technical solution required to make that possible.
Companies do not need to own every technical capability, every software package and every piece of measurement equipment to develop new products successfully.
What matters is that they understand the market and the customer problem and have a development partner who turns this into an overall solution that is:
- technically sound
- fully designed
- validated through simulation
- manufactured
- tested
- documented
- ready for internal transfer